Married to the Brand: Why Consumers Bond With Some Brands for Life
Many marketers are great at wooing a "first date" with consumers, yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work -- through the eyes of the
Gallup, Organization, Management, Journal, consulting, Married, Brand, Bill, William, McEwen, engagement, customer, loyalty, satisfaction
Is this your site? Certify your site and update informations
