Service Dominant Logic
A Product is a Service Avatar - from @Cecce67 on Twitter Only the customer can determine value. You cannot build value or even create it through clever marketing. Value is only created when a customer puts it into use. This is Service Dominant Logic Thin
Service Design, Lean Marketing, Six Sigma Marketing, Value Stream Mapping, Lean Services, Lean Design, Lean Service Design, PDCA, Lean Sales and Marketing, Sales Kata
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