eye square – Visual Measurement
Visual Measurement is a pre-test solution for TV, print and digital campaigns. It uses eye tracking to measure the visual performance of simulated campaigns.
Webcam eye tracking, Eye tracking, Emotion recognition, Facial Emotion Tracking, FET, Visual Performance, Ad Visibility, Visibility, Ad show time, In view vs. ad seen, Advertising pre-test, Advertising research, Ad tracking, Implicit, Implicit testing, Im
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